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Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier -- in fact, it's now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code. Whether you're managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs. More than likely, the hardest part of designing a landing page is choosing the right tool to get started -- plus, you don’t want to waste months designing a landing page before realizing the software simply isn’t up-to-speed with what you need. To ensure you’re able to choose the best landing page builder for your team's goals, we've cultivated a list of the 14 best -- but first, let's explore some key features to look fo...

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/2QDKOth

When I first started working remotely, I quickly realized that I didn't like the available backdrops in my house. First, there's the cluttered living room. Then, there's the rarely spotless kitchen. Or I could go with the yellow wall. That's when I started looking into Zoom backgrounds. I found a few funny ones, some professional ones, and even a couple of creative options. It turned out to be really fun to express myself with a Zoom background. If you're in the same predicament, look no further. Below, let's learn how to set up a Zoom background, and then we'll show you our favorite ones. 1. Open Zoom Before we dive into our favorite Zoom backgrounds, let's learn how to set one up. To start, open your Zoom app and log in. 2. Go to Zoom "Preferences" Once you're logged in, click "zoom.us" on the top left and then hit "Preferences." You can also get to this page by clicking your profile image on the top right co...

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/2YLRnOK

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/3jtTejb

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/2EG2Qse

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/2YFZI6A

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/31Ew6Z2

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/31Ew6Z2

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/2EN960Z

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/3jttO5n

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports , AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete. Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s at...

via Kim Garst | Online Business & Social Media Marketing Strategist https://ift.tt/3lvG9HM

If Googling has ever let you down, you may have come across another search engine called Bing . This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads, or PPC. According to our guide , Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." Simply put, the advertiser has to pay the publisher whenever a visitor interacts with the ad. In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. And, if you're the owner of a small- to medium-sized business, you m...