In 2020, brands are leveraging virtual events more than ever. And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Webinars, or online events often modeled like a class or seminar, often include a lesson, slide deck, interactive elements such as polls, and, occasionally, time for audience members to virtually ask questions. Because of their educational format, webinars can offer a number of great perks to brands . First, you can build a sense of credibility by hosting a webinar on a topic your company has expertise in. Second, webinars can enable your fans to interact with you digitally. Lastly, and most importantly, webinar signups can lead to a bigger contact list, more prospects, or purchasing conversions . But webinars aren't always easy to plan and execute . Because webinars require viewers to sign up and remember to tune in, it take
