Mike_Stelzner
5 Free Ways to Build Your #PersonalBrand on #LinkedIn https://t.co/0NUGoAgCT1 by @amrynnie http://pic.twitter.com/iJ6dipdCPc — Michael A. Stelzner (@Mike_Stelzner) July 1, 2016
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Mike_Stelzner
@CarlosGil83 @heatherdopson @sdepolo @jaybaer @iSocialFanz @MariSmith @joelcomm :) — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
@rachelloumiller @PatFlynn @tylerjanderson thanks Rachel — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
@Mike_Stelzner @SMExaminer your Friday show is the best part of my week. Thanks!! 👍 #smdaysd — Chloe Sayers (@chloejsayers) June 30, 2016
Mike_Stelzner
@chloejsayers @SMExaminer thanks Chloe — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
How to Set Up Your First #Instagram Ad https://t.co/D3Xmpvc7FG on @ProBlogger — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
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@ARKON_MOUNTS @RichardTheMagi sure was :) — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
5 Old School #SocialMedia Tactics That Are No Longer Effective https://t.co/TIXoWwdayI on @buffer — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
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@52perfectdays @SMExaminer not sure. @SueBZimmerman do you know? — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
5 Free Ways to Build Your #PersonalBrand on #LinkedIn https://t.co/0NUGoAgCT1 by @amrynnie http://pic.twitter.com/6kub2FnokT — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
15 Email Newsletter Examples We Love Getting in Our Inboxes
When people first start doing email marketing, they often assume they need an email newsletter . "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success. So if you're thinking about creating an email newsletter, read this blog post and think really hard about whether that's the right move for you in terms of your marketing strategy. If you've decided that you want to start an email newsletter, or you wa
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI . How do you create a customer retention strategy that keeps your current customers engaged? Below, I've detailed eight retention strategies that the biggest brands are currently using to inspire loyalty. From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today. 8 Examples of Customer Retention Strategies in Action 1) TOMS: Begin with a mission. Sometimes a brand inspires loyalty not through tactics and systems, but through what they stand for. If you’ve ever watched Simon Sinek’s TED talk “ Start with Why ,” you probably already know a thing or two about the importance of having a mission, or “reaso
Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. The idea of inbound marketing seemed outrageous. Letting the customers come to us? Marketers with years of practice in cold calls and direct mail questioned if generating content and letting their audiences find it would even work. With refinement and thoughtful strategy, inbound marketing generated more leads, conversions and increased brand reach. This, of course, was aided by the advancement of technology and the increase in the number of platforms for communicating with customers. With the huge increase in content marketing volume, it was much easier for customers to find new companies on their own terms. This explosion of success drove all types of businesses to start creating content to inform customers, engage prospects and contribute to the overall industry conversation. The growth in popularity caused a huge surge in the amount of content floo
Why We 'Overspent' on Our Website (And You Should, Too)
As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done. As you contemplate the development of your website, you’ll have to ask the familiar question, “How much should we spend?” The answer to that timeless question is never easy. There are always trade-offs, as we discovered at my firm, Hinge, when redesigning our website not too long ago. We could have gone with an off-the-shelf system, but we knew that every change down the road would require more assistance from a developer. So we made the very deliberate decision to invest in optimizing our site from the start. We developed a modular system of templates that allow significant flexibility without the need for constant help from our web developers. We also took advantage of filtering and content categorization tools to dynamically link diff
Mike_Stelzner
@socialdiva email jen@ our domain — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
3 Ways to Use Live Video for Small Businesses https://t.co/5KwVDMvt4k by @JLafferty21 http://pic.twitter.com/8WndKwgoWo — Michael A. Stelzner (@Mike_Stelzner) June 30, 2016
Mike_Stelzner
#Pinterest Strategy 101 - Creating Your Buyer Persona https://t.co/W2CLKc2j6b by @alisammeredith — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
Mike_Stelzner
@sdepolo @leeoden @leeodden thanks :) — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
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@leeodden @mitchjoel @KerryGorgone @ducttape thanks Lee — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
Mike_Stelzner
Stop Losing Track of #Instagram Comments https://t.co/Svp2QUkc4A by @Mike_Allton on @socialmediahats — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
Mike_Stelzner
@digitalocean we could really use some attention on 1107780 -- the server is down. — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
Mike_Stelzner
3 Ways to Use Live Video for Small Businesses https://t.co/5KwVDMvt4k by @JLafferty21 http://pic.twitter.com/C9hP4HXfCo — Michael A. Stelzner (@Mike_Stelzner) June 29, 2016
15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
Snapchat, the one-to-one group messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app we've ever used. Many of its best features are so buried within the app that users don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place. For example, did you know that you can use Snapchat to make a live video call? Or that you can add emojis to your Snapchat videos -- and make it so they move and scale with objects in your videos? What about the trick where you can save data by turning the app on to "travel mode"? There are a whole lot of cool things you can do with Snapchat that you may not have known about. But before we jump into them, it's important that you know the basics. For more on how to us