Mike_Stelzner
@GusSent awesome Gus! — Michael A. Stelzner (@Mike_Stelzner) February 1, 2017
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Mike_Stelzner
@dgingiss @Inc yea I get it. We are not Inc — Michael A. Stelzner (@Mike_Stelzner) February 1, 2017
Mike_Stelzner
@GusSent sweet! Did you use our little form email letter? — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
@ZaneWithSpoon hahaha! Do you see the color of my hair — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
@thealaskalife @TheSalesLion I still enjoy it — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
@dgingiss thanks. Good news is that we do include author attribution in Facebook shares. It’s up to each author what to put in limited bio — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
NEW: Reaching Millennials With #SocialMedia : New Research https://t.co/yDaJWYnxRi by @Mishikraz http://pic.twitter.com/4XTzvS9LuZ — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
@WitherspoonZane wow! Looks like somehow someone sold a signed copy back to Amazon — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
Mike_Stelzner
@Liron_Segev who do you want to interview? — Michael A. Stelzner (@Mike_Stelzner) January 31, 2017
The Essential Artificial Intelligence Glossary for Marketers
Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness. But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent really just a robot in disguise? Believe it or not, this question is older than you might think. The game of trying to decipher between human and machine goes all the way back to 1950 and a computer scientist named Alan Turing. In his famous paper , Turing proposed a test (now referred to as the Turing Test ) to see if a machine’s ability to exhibit intelligent behavior is indistinguishable from that of a human. An interrogator would ask text-based questions to subject A (a computer) and subject B (a person), in hopes of trying to figure out which was which. If the computer successfully fooled the interro
Why Design and Coding Academies Need to Get in on Inbound Marketing
Supermodels may have ruled the world in the 1990s, but today it's the creatives . Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions. Design and coding academies are rising to meet these opportunities, but there's a lot of noise swirling around. If you want your academy's message to shout out and reach your prospective students, you need to be using inbound and content marketing. Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound. You're Already Flush with Content For a lot of marketing teams, creating quality content on a consistent basis is a big challenge. Not so for design and coding academies. Your faculty and students already create amazing content daily. Student projects, faculty lectures, and documented curricu
Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
Here at HubSpot, we're not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat . But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it's time to start taking it seriously. If nothing else, there's something to be said for Snapchat's off-the-charts growth. It's shown a 12% average year-over-year increase in revenue since 2014, and is estimated to earn just short of $1 billion is 2017 . Why is it worth so much? Because people are listening and watching. In fact, content posted to the app gets, in total, 10 million views every day . So, are you ready to start listening and watching, too? If you're not on board with Snapchat yet, have a look at this helpful infographic from our friends at WebpageFX . Think about what these figures might mean to your own organization -- and start snapping. from Hubspot
104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]
As the number of email senders fighting for recipients’ attention continues to climb, many marketers are seeing their engagement rates steadily decrease -- even if they're using an approach that worked well a year or two ago. But that’s the problem: If you haven’t shaken up your email program in over a year, your emails are probably getting stale. Whether you’re an email marketing veteran or are just getting started, you may be operating under certain common misconceptions about email that have been disproved by research. Even worse, your email may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. HubSpot and SendGrid are here to help. We’ve joined forces to jumpstart your effort to redefine your email program. In doing so, we created a guide with over 100 rigorously-researched tips on how to avoid common misconceptions, figure out what works for
How Your Agency Can Use Social Media to Attract New Talent
In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job. They were baffled that a programmer would work at what they believed was just a manufacturing company, offering only condolences as he tried to outline the innovative nature of a more modern GE. The spot was a clever way for GE to spread the word about its position as a digital industrial company, and not just a manufacturing one. Simultaneously, it helped boost the recruiting of young, tech-savvy developers into the fold. After the ad campaign aired, GE’s online recruitment site received 66 percent more visits month after month. With the exception of GE -- whose goal was to let people know that it does more than manufacture -- the top agencies often offer similar services with little or no variation. Beyond that, what separates the greats is their personalities: their people, their values, their approach to business,
Mike_Stelzner
@Liron_Segev @Phil_Mershon what do you mean by press questions? — Michael A. Stelzner (@Mike_Stelzner) January 30, 2017
Mike_Stelzner
NEW: 3 Ways to Improve Your #Facebook Ads https://t.co/Ufr9RGalGW by @LarryAlton3 http://pic.twitter.com/NHNkC4M4bk — Michael A. Stelzner (@Mike_Stelzner) January 30, 2017
Mike_Stelzner
NEW: Finalists: Top 10 #SocialMedia Blogs 2017 https://t.co/gDgUzxuxvI by @LisaDJenkins http://pic.twitter.com/w3a4dotUlF — Michael A. Stelzner (@Mike_Stelzner) January 30, 2017
Mike_Stelzner
@bryantperkins no because I don’t have boys :) — Michael A. Stelzner (@Mike_Stelzner) January 30, 2017
A Brief History of Productivity: How Getting Stuff Done Became an Industry
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?" Back then, I would have been sent to my room for "acting smart." But today, I'm a nerdy adult who is curious to know where today's widespread fascination with productivity comes from. There are endless tools and apps that help us get more done -- but where did they begin? If you ask me, productivity has become a booming business. And it's not just my not-so-humble opinion -- numbers and history support it. Let's step back in time, and find out how we got here, and how getting stuff don