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You Can Apply for Jobs on Facebook Now
Today Facebook announced a new feature that will allow business Pages to post jobs and manage applications on its platform. In over 40 countries, administrators will be able to create job listings directly from their Pages, where they'll appear throughout Facebook like any other post or ad would: the Page itself, followers' News Feeds, and Marketplace, as well as Facebook's new Jobs dashboard. Benefits to Businesses and Users Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. On top of being able to track hiring the way they might analyze any other promoted post campaign, Page administrators can also manage and communicate with applicants via Messenger. That's a plus for applicants themselves, who can look for listings on the new Jobs dashboard according to criteria like location, full- or part-time status, and industry. The application process works similarly to one like LinkedIn, allowing users to automatically populate jo
What You Missed This Month in Google
It's time for that March lion to roar onto the scene. Time for St. Patrick's Day, the first signs of spring, and the end of Q1. February is coming to a close. And being that it's a shorter month, February seems to have flown by. A lot happened in the world of tech, much of the news coming from Google. We’ve put together another list of the major highlights from Google -- this time, for the month of February. Read on for the full recap. February News About Google Double Featured Snippets Are Coming Better Ads Standards Take Effect AI Comes to AdSense AMP'd Up Emails Clips Is Now Available for Purchase Android Announcements From Mobile World Congress A Further Foray Into the Internet of Things 1. Double Featured Snippets Are Coming Google announced today that it will be rolling out a new element to its search engine results page (SERP): featured snippets. The announcement comes somewhat on the heels of a recent post on Google's official blog took a d
Mike_Stelzner
In this episode of The Journey, I discover a specific message is working and instruct the team to repurpose it in creative ways. https://t.co/I40mx2xXnc — Michael A. Stelzner (@Mike_Stelzner) February 28, 2018
Here’s What Your Subscribers Really Think About These Email Strategies
Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the CTR, and they don’t subscribe because they want to help you out. So why do subscribers open marketing emails? Why do they subscribe to one channel over another, or click on one CTR but avoid another? And, beyond subscribing and opening, what magical email elements are needed to convert subscribers into customers? Marketers often misunderstand how subscribers perceive emails, which is why the folks at Email Monks created this helpful infographic to highlight discrepancies between what marketers think when they send an email, and how subscribers feel when they receive it. This can help you eliminate destructive elements in your
Mike_Stelzner
Thanks Kent. You have an awesome family — Michael A. Stelzner (@Mike_Stelzner) February 28, 2018
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I still have that little me you gave me Anja — Michael A. Stelzner (@Mike_Stelzner) February 28, 2018
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Got your email. Will follow up next week 😀 — Michael A. Stelzner (@Mike_Stelzner) February 28, 2018
How to Write Facebook Messenger Copy That Converts
Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove great results. Along the way, I learned a big ugly truth that most companies don’t realize until it’s too late: Most users don’t know how to interact with bots on Messenger yet. But they will. During the course of a conversation, there’s a good chance that they’re going to stray away from how you want them to interact with your bot. When that happens, you have a choice: Lose them as potential customer forever. Delight them and drive value to your business. "Well duh, easy choice. But easier said than done -- right?" Let's walk through my three-part formula for writing error messages that drive conversions. Along the way, I'll share free tools that I use every day to create incredible Messenger experiences. Here’s what you need to remember: “Acknowledge + Rephrase + Prompt” 0. Map Before you do anything -- ste
Mike_Stelzner
Discover 14 mobile apps to help you brand your social media images and video on the go 📸 https://t.co/xeYrIkqIQ6 by @Tabitha_carro #contentmarketing #socialmediatools — Michael A. Stelzner (@Mike_Stelzner) February 28, 2018
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Thanks James and welcome back — Michael A. Stelzner (@Mike_Stelzner) February 27, 2018
Mike_Stelzner
Thanks so much. I will have a look next week after our event — Michael A. Stelzner (@Mike_Stelzner) February 27, 2018
How to Be More Adaptable at Work: 6 Exercises to Try
13 years ago, content marketing didn’t really exist. Now it’s the top hiring area in the creative job market, with 25% of executives planning to grow their team this year . If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to learn new skills quickly, and constantly be on the lookout for the next big thing. One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before. That’s why adaptability is arguably the most important skill for marketers to possess. If you know how to learn how to learn and get comfortable with being uncomfortable , you’ll be the expert generalist on your team who can tackle almost any task and take on the many new challenges coming our way. Adaptability is key to success in the digital marketing world, so read on to lear
Mike_Stelzner
Discover how to navigate and use Snapchat Insights to get more robust analytics data on your snaps and stories 👻 https://t.co/0j6CdS418P by @CarlosGil83 #snapchatstrategy #smm — Michael A. Stelzner (@Mike_Stelzner) February 27, 2018
How to Do A/B Testing: A Checklist You'll Want to Bookmark
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. CRO testing can be valuable because different audiences behave, well, differently. S omething that works for one company may not necessarily work for another. In fact, CRO experts hate the term "best practices" because it may not actually be the best practice for you. But these tests can also be complex. If you're not careful, you could make incorrect assumptions about what people like and what makes them click -- decisions that could easily misinform other parts of your strategy. Keep reading to learn how to d