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MARKETING IS NO LONGER ABOUT THE STUFF THAT YOU MAKE BUT ABOUT THE STORIES YOU TELL

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Showing posts with the label Ogilvy Mather

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- April 20, 2016

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- March 22, 2016

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- March 15, 2016

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- March 14, 2016

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- March 03, 2016

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- March 01, 2016

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- February 27, 2016

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- February 11, 2016

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5 Ways to Promote Your Next Blog Post

- March 26, 2015

Great advice. When you have as many subscriptions as Savvy Sexy Social it comes down to credibility. That many people would not subscribe to her channel if she did not know what she was talking about!

February Social Media News: Weather on Facebook, SNL on Snapchat & More

- February 28, 2017

We spend a lot of time on social media sites -- globally, it’s around two hours per day . But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month 1) The Washington Post starts curating content for Snapchat Discover. The Washington Post announced it would become Snapchat's first editorial partner to provide breaking news updates on the platform. The Post will publish multiple times per day as headlines brea...

Mike_Stelzner

- December 07, 2018

How to turn your blog into a real business https://t.co/rfqWbCiioD via @AndrewWarner — Michael A. Stelzner (@Mike_Stelzner) December 7, 2018

The Ultimate Guide to Website Development (for Marketers)

- November 28, 2018

Since the 1990s, few things have remained timeless societal staples like Friends , Pokémon , Britney Spears, and the internet. Seriously. Lots of things have come and gone, but these guys have stuck around, rolled with the Y2K punches, and integrated themselves into our society. ( Pokémon Go or a new Britney Spears Vegas residency , anyone?) Yet nothing has said “I’m here to stay” like the internet. From dial-up and AOL everything to Chrome and IoT , the ~*interwebs*~ have completely infiltrated our lives. Learning about web development is kind of like drinking from a fire hose. Google “coding,” and you’ve turned the hose on full blast. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. It’s by no means a comprehensive manual. In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a develope...

What's Your Ideal Digital Role? Take the quiz

- August 08, 2015

How to Process Negative Feedback Without Triggering a Stress Response [Infographic]

- November 04, 2019

Employee feedback is an undoubtedly critical component of long-term career growth. In fact, 82% of employees want to receive feedback -- regardless of if it's positive or negative. Additionally, while it can be scary to receive feedback, particularly from your manager, it's ultimately intended to help you become a better employee. However, that doesn't mean it's easy to receive. Despite what I know about the importance of feedback for growth, when I hear my manager say "You've been doing great, but … " I still tense up. A stress response to negative feedback is completely natural, but that doesn't mean it's necessary . To help you receive negative feedback more open-mindedly, CashNetUSA put together the following infographic. Take a look to learn how to feel at-ease the next time your manager delivers constructive feedback. from Hubspot

61 of the Best Marketing Tools to Build Your Strategy in 2019

- January 09, 2019

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me -- and what sets each of them apart -- so I can make more informed decisions on how to create and optimize content. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do. And because of that, I was able to curate this list of the top 61 tools every marketer should know about and use in 2019. I broke up my list of recommended tools into different sections so you can get a better sense of what tools are available for different functions of the job. At the end, you'll see the whole list of 61 tools that you can skim and bookmark for later. Enjoy! Your List of the Best Marketing Tools to Build Your Strategy in 2019 Marketing Au...

13 Great Landing Page Examples You'll Want to Copy in 2020

- November 13, 2020

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer's journey . Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer. Quick tip: Want an easy way to add a form to your landing page? HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Let’s talk through an example of when a landing page can be especially effective. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sal...

Personal Branding: The Ultimate A to Z Guide

- November 09, 2017

When you're looking for a job, you should expect to be Googled. When you're trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may end up working with you in some capacity wants to get a good idea of your work and your personality before responding to your email or getting you to schlep all the way into the office. That's where you personal brand comes in. Your personal brand refers to the way you present or market yourself, your skills, and your work. And if you want to get past that initial Google search, you're going to want to develop a personal brand that accurately reflects what you're capable of. That's why we put together the A to Z guide below. From consistency to networking, we'll walk you through all of the elements that go into defining an impressive personal brand so you can fe...

SEO Marketing: The Top 10 Content Marketing/Online Marketing Experts Websites You Should Be Reading

- April 12, 2015

SEO Marketing Plan Sample will be provided at the end of the article. Use the SEO Marketing Plan template to To the websites mentioned on this list: Thank you. Thank you for delivering quality content on a consistent basis. You have motivated a countless number of people to successful online marketing. Please keep up the great work. Brian Solis briansolis.com Brian Solis is a prominent blogger who runs a very informative marketing blog. Our favorite article discusses how the Apple Watch will make work easier and more impactful . CopyBlogger copyblogger.com Copyblogger teaches people how to create killer online content. Our favorite article presents 6 common slip-ups that make your blog look bad . Quick Sprout quicksprout.com Quick Sprout is written by serial entrepreneur and online marketer, Neil Patel. In our favorite article, Patel discusses how a Ferrari made him a million bucks . Content Mark...

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