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How to Create Content That Attracts Customers 🎙️😍 by @mdeziel via @smexaminer #contentmarketing #marketingpodcast https://t.co/CAVEf2GxHp — Michael A. Stelzner (@Mike_Stelzner) May 31, 2019

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These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Oftentimes, we let our developers make this choice for us. And, while it's true that they need to have input, marketers should have a seat at the table, as well. After all, if development resources because a bottleneck to website content changes, that can prevent speed and agility in your marketing campaigns. Your developers and engineers want a certain set of criteria -- including control, security, access to underlying code, and customizability, all of which are important. Marketers, on the other hand, need easy access to make quick updates, the ability to integrate the software with other tools, and access to support. Without a good integration between your content management software and your other systems, something as simple as trying to successfully

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How long ago do you think? — Michael A. Stelzner (@Mike_Stelzner) May 31, 2019

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In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2018, it was reported that the service was generating 84 % of Alphabet's revenue . Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. They also know that this placement can help generate leads. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign's landing pages. Build a keyword strategy based on your research. Create ads based on what you've determined in the above steps. Share your campaign plan with decision makers. The problem is, many marketer

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Did you know only 11% of professionals report accomplishing the tasks they set out to do in a given day? Of course you did, because you've totally been there. Whether you're procrastinating on a difficult project, avoiding sending that email you know you need to send, or are just too stubborn to delegate -- getting enough done each day is a problem most of us face. So, how can you boost your productivity and head to happy hour earlier? Follow NetCredit 's tips below to start the tasks you've been avoiding.   from Hubspot

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While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn't. What is keyword research? Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy. Why is keyword research important? More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day. And to some extent, this is true; using keywords that exactly match a person's search is no longer the most important ranking factor in the eyes of an SEO professional.

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