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@jacobwarwick @SMExaminer :) — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

@KReillyLee thanks Kathleen — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

@jdgaby @johnleedumas @cliffeotc I think someone might have mentioned Spotify (John) — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

My New Blog Post is Done! The golden nuggets abound w/ exactly why #SMMW16 was Phenomenal.... https://t.co/A2F22OZOIo — Sweet Tea Social (@heatherheuman) April 30, 2016

@heatherheuman excellent post! Thanks for your kind words :) — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

@moziview thanks so much for listening — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

@jdgaby @johnleedumas @cliffeotc I had heard that — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

@davidlaud thanks David — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

Snapchat Delivers 10 Billion Video Views Daily: This Week in #SocialMedia https://t.co/5QfPbAxH9x http://pic.twitter.com/QvqPPSGGFk — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

Nowadays, social media is one of the main channels used by companies to reach their target audiences.  But with so many different social networks available, how do you choose which will work best for you? It's not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks. To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage . It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you. from Hubspot

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don't have precise criteria for what it means to achieve a goal, it's difficult to ever feel a sense of accomplishment. It's like kicking a soccer ball toward a goal line, but the goal line keeps moving further and further backwards. Couple that with the fact that, as psychologist Robert Cialdini explained in his best-selling book Influence , sticking to any goal you set is incredibly difficult -- unless you take the time to write your goals down and/or share them publicly. Fortunately for all of us who have been struggling with defining and sticking to our goals, Google has released a new feature for Google Calendar that can help. It's ca

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@juancruz52 thanks Juan — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

Tonight is last chance to grab a Virtual Ticket to #smmw16 https://t.co/sxre4GkOHa http://pic.twitter.com/tE6P7b8FHR — Michael A. Stelzner (@Mike_Stelzner) April 30, 2016

I just joined the Social Media Marketing Society from @smexaminer https://t.co/nNLWugzfGy #SMMSociety http://pic.twitter.com/cYE7rq2X3h — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

http://pic.twitter.com/cYE7rq2X3h — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

The 4 Most Important Trends from Social Media Marketing World https://t.co/cRSw6ZBzjf by @shaynamrx — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

It's not too late! Attend #smmw16 from home with a Virtual Ticket https://t.co/sxre4GkOHa #conference http://pic.twitter.com/EGs1aTlqfP — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

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Social Media Marketing World 2016: Tips and Reflections #SMMW16 https://t.co/qNEzgUV4Yp by @andreavahl — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

@katielance awesome Katie — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

@unpluggedfamily awesome! — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers.  From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks.  We've partnered with Yotpo to bring you  How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers . It covers everything that you'll need to get started with user-generated content for your ecommerce company, including: The “rules" of retention Why word of mouth matters How to leverage word of mouth marketing How to deal with negative reviews The right (and wrong) ways to ask for a review Best pr

Going live shortly https://t.co/u4Q5fKW2K0 #blab — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

@bradbialy thanks Brad — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

Google AMP: What Bloggers Need to Know https://t.co/wNFkXCo7Wu by @lesliesamuel via @smexaminer http://pic.twitter.com/IopqZwMAgN — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

@EmpowerMM enjoy — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

@ScorpioHitzIT sure thing — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

We've all heard how important it is to make a good first impression. Show up late for a job interview? That's a bad first impression. Eat a ton of garlic and forget to brush your teeth right before a first date? Also a bad first impression. Go to meet your significant others' parents for the first time dressed in Crocs and sweatpants? That might also result in a bad first impression (depending on prevailing fashion sensibilities). It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters, but in email interactions as well. When you send off a welcome email to a new blog or newsletter subscriber, or to a new customer, you're making a first impression on behalf of your brand. To help ensure you're making the best first impression possible, we've rounded up some examples of standout welcome emails from brands big and small. As you'll soon discover, each example showcases different tactics and str

Morning Social Media Marketing TALK from @smexaminer Today 08:00am PDT. Subscribe now ➼ https://t.co/u4Q5fKW2K0 #blab — Michael A. Stelzner (@Mike_Stelzner) April 29, 2016

Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. They’re giving you donations to do what you do best and expect nothing but goodwill in return. So why are you analyzing this data in a spreadsheet? Engagement has so many interesting dimensions and can be eye-opening to a marketer who is looking to make the most out of a limited marketing judgement. Instead of letting your invaluable trends fall to the wayside with data that is going unanalyzed, take a look at the following tactics and strategies. With the right tools, processes, and systems, you can integrate your data into your high-level strategy.  Still need a way to engage your members? Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media  Your most engaged members

Stress and anxiety -- to some degree -- are natural parts of everyday life. Think about it: You get that feeling when a driver cuts you off on your way to work, or when you have a looming deadline, or when you spill coffee on your shirt. These stressful moments can range from uncomfortable and annoying ( even motivational ) to completely debilitating.  What's worse, these negative feelings can build on themselves really quickly until they feel out of control. That's why it's crucial to monitor our emotional health whether or not we have a diagnosed disorder.  According to experts at the Mayo Clinic , unmanaged stress symptoms “can affect your body, your thoughts and feelings, and your behavior,” and can lead to some serious physical repercussions. Self-help can be our biggest asset, and luckily for us, there are some great apps out there that can help you manage your stress and anxiety on a daily basis. Here's a list of some of our favorites. Note:  These apps are