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Every once in a while, I'll come across a website that really draws me in. So, I found 27 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by. Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 21 award-winners that have made their way through several key awards organizations -- including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA. Click the links below to jump to a group of website designs that crushed it in the last several years: Best Website Designs from 2014 – 2015 Best Website Designs from 2016 Best Website Designs from 2017 Best Website Designs from 2018 Below

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Glad you enjoyed it — Michael A. Stelzner (@Mike_Stelzner) March 30, 2019

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Thanks Doug — Michael A. Stelzner (@Mike_Stelzner) March 30, 2019

Thanks Yvonne — Michael A. Stelzner (@Mike_Stelzner) March 30, 2019

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You might know Cadbury for their high-end chocolate and candy, but did you know they sold instant mashed potatoes from the early 1960s to the mid 1980s ? Image Credit: Geek Goes Vintage Smash, their instant mashed potato brand, surprisingly reached mainstream success. But, unfortunately, it was at the expense of lowering their flagship product’s perceived quality . Cadbury is a premium confectionery company, so when they started producing low-end food products, like instant mashed potatoes, it’s not shocking to learn that their association with the finest chocolates weakened. Eventually, in 1986, Cadbury sold Smash, only 20 years after they introduced their instant mashed potatoes to the world . Cadbury’s expansion into instant mashed potatoes created a new revenue stream and even generated more sales for them, but it damaged their brand as a whole. This phenomena is called brand dilution, and, below, we’ll dive into it, as well as other related concepts called brand extensions a