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Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

- September 28, 2018

If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP Google produces for the search term, "email newsletter design." Notice how, in addition to the "Images" tab at the top, Google pulls in a substantial pack of clickable images to the beginning of the main results page -- before any organic text results are even visible. Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. How do you get in on this traffic source? Image alt text. More and more, the topics that many businesses and publishers create content on require images to accompany their words. If you're writing about photography, for instance, photographic exa...

20 of the Best Form Builder Tools for 2018

- September 28, 2018

You’ve heard it before -- forms are the gold standard when it comes to capturing leads , learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2018, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options. Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them. Form tools today usually offer many different features too, like progressive profiling, smart fields, and interactivity. Easily build...

Gender Neutral Pronouns: What They Are & How to Use Them

- September 28, 2018

In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that. We've become rightfully cautious when we label other people, and are learning the importance of asking permission before identifying someone as a certain gender. In my English class in college, for instance, my teacher was progressive enough to say, "Please let me know which pronoun you'd prefer I use for you." While this might seem arbitrary or unnecessary, it's not -- everyone has the right to self-identify with whatever pronoun they feel comfortable (or, to avoid identifying altogether). To avoid accidentally offending someone at the office before you know their preferred pronouns, it’s important to use gender-neutral pronouns in your workplace conversations. Gender-neutral pronouns Gender-neutral pronouns are words that don't specify whether the subject of the sentence is female or male. 'They', for instance, is a...