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8 Strategies to Embrace the Future of Content Marketing
93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them through all your social platforms; amass zillions of inbound links; target a bunch of keywords; aaand easily rank on Google. Controlling your message and gaining customers was (well, almost) a piece of cake. No longer. The halcyon years are over; as Gartner’s Hype Cycle predicted, we’re knee-deep in the trough of disillusionment. Like the overhyped marketing channels that came before (TV spots, billboards, banner ads) content marketing peaked — then slumped. After the huge success of a few early adopters, more and more people joined the party until the novelty disintegrated. Resistance has built, but expectations haven’t faded — from marketers, at least. And the tighter the...
Mike_Stelzner
How to Retarget on Facebook and Instagram With Dynamic Product Ads https://t.co/LwUIVq6OWz 🙌 😁 by @JordanBucknell via @smexaminer #instagrammarketing #facebookmarketing — Michael A. Stelzner (@Mike_Stelzner) May 28, 2018
