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Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector.  It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need 1. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts In the midst of ongoing backlash from the alleged misuse of personal user data, Facebook is earning less trust from Americans than other key players in the Big Tech space, according to a recent Reuters/Ipsos poll .  When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% sa...

Chances are, at this very moment, you have more then one application open on your computer or phone. The question today is not if you should use tools, but which ones should you be using. There’s no shortage of options. With over 5,300 marketing tools alone , how does someone choose the best solution? In the age of convenience, a long list of tools can feel more like an inconvenience than an advantage. Before investing time in yet another new application, businesses want to understand what their competitors are using and what’s relevant to a company of their size and industry. Perhaps most importantly, how does the proposed application compliment and integrate with my other tried-and-true tools? Ignoring that question is costly with 82% of marketers and salespeople losing up to an hour a day managing siloed tools . Startups in particular are short on time, money, and resources, which makes the question of connectivity a vital one. The right integration should give employees time ba...

Facebook has reportedly suspended its plans to debut a new smart speaker at its annual F8 developer conference in May. The decision comes amidst ongoing scrutiny and backlash from the alleged misuse of its users' personal data by analytics firm Cambridge Analytica. The postponement, first reported by  Bloomberg , comes at a time when user trust in Facebook is comparatively low next to trust in some of its Big Tech counterparts like Google and Amazon. Have a look at this poll data from  Reuters : Source:   Reuters Given that the public, as well as lawmakers, is already questioning the extent of how personal data is shared and used by Facebook, it almost seems like an obvious decision to hold off on plans to unveil smart home devices. Such devices are said to always be "listening" to its users -- take, for example, the fact that they must be prompted by verbal cues (e.g., "Alexa" or "okay, Google"), indicating that they must always be monitoring for...

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on. What about Instagram? Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio" by Instagram users who were promoting something). But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link...

How to Set Up an Alexa Flash Briefing: A Guide for Marketers 🤔 🎙️ https://t.co/eUUpKNG1pm by @jenrgy via @smexaminer #alexa #marketing — Michael A. Stelzner (@Mike_Stelzner) March 28, 2018

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