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How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

- June 29, 2016

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos. The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership. The good news? You don’t have to possess some kind of superpower to stay on top of it all. A well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones). These services are called Channels (think: Facebook, Evernote, Gmail, etc.) and users can connect the...

The New Client Intake Form [Free Template for Agencies]

- June 29, 2016

It might be hard to admit: Not every prospect is a good fit for your agency. Some don't have the budget. Some need a mindset shift. And some simply won't see the value of your services. Yet, many agencies don't find this out until much later in the sales process, sometimes after they have already sent over an in-depth proposal. You shouldn't be spending the same amount of time on every prospective client who calls you up to ask for your help or fills out a form on your website. To understand which clients are the right fit, you need to ask the right questions. This will help you understand if the prospect is in line with your ideal client profile, will be a profitable and successful relationship, and has a strong desire to solve their problem. To start qualifying prospects and gain a better understanding of their wants and needs , download the New Client Intake Form . It will help you get started as you evaluate if a potential cli...