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We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is all the wasted time we spend scheduling the meeting . The endless back-and-forth communication and steps -- reviewing calendars, finding out the best place to meet, setting up a call-in number, adding the meeting to the calendar, and inviting all the necessary attendees. The process makes your meeting a hassle before it even starts.  Effortlessly scheduling meetings without the annoying back-and-forth emails. Get free access to HubSpot Meetings here. Whether you're trying to find the perfect window of time to catch up with your busy team, or looking for the best way to coordinate with your clients, these meeting scheduler tools have you covered.  1. HubSpot A lot of meeting scheduler tools connect to your inbox, but what if you need your meeting schedule available in your CRM as well? HubSpot's meeting scheduling tool  integrates with bot...

If you’ve ever opened Twitter and watched a commercial, laughed at a YouTube video, or read an article, you’ve already interacted with Twitter Cards. Cards are a handy and essential function of using Twitter for business and driving traffic to your website. It’s spooky season, witches. 🖤 this tweet to get a reminder to watch #31NightsOfHalloween on Tuesday, October 1 on @FreeformTV . pic.twitter.com/iDdlyWaDUE 31 Nights (@31Nights) September 18, 2019 In the example above, ABC Freeform , uses a Player Card to get their audience into the Halloween spirit. Twitter Cards are easy to implement and can revitalize a social strategy with an app almost half its users open every day (that’s roughly 150 million people). Learn how to use them to your benefit, below. Twitter Cards are media-enriched tweets that stand out to Twitter users, encourage engagement, and ultimately drive traffic back to your landing pages. There are four different types of Cards: Summary, Summary Card With La...

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Clothes, food, habits — outgrowing things is a natural part of life. That's true for brands as well. When brands decide they’ve outgrown their current way of doing things, this might call for a rebrand. Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more "grownup" brand that would allow them to serve more small businesses. Many blogs I read, like “ Liv’s Healthy Life ,” (Now known as just “Liv B,”) quickly rebrand when they realize their old blog name just doesn’t make sense anymore. While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn't have to be. To combat outgrowing a blog name too quickly, let’s go over some strategies to use when naming a blog. How to Choose a Blog Name 1. Identify your niche What are you doing? What will your blog be about? Will it be an extension of your busines...

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When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. With more than 2.3 billion people using Facebook every month, and nearly 1.6 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there's not much room for oversight. To help, we've put together a checklist to help you keep all of your campaign details straight. Or watch this short video on how to increase the effectiveness of your ads and budget. These will help ensure that you're tapping into the right audience with the right ad at the right time. How to Run Facebook Ads Facebook offers a variety of paid ad options and placements, but all ads can be broken down into three elements: Campaigns. T...

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