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Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users . It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.  But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer. Listen to an audio summary of this post:   14 Facebook Business Page Tips Don't miss this ...

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Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones . Great first impressions matter when meeting someone, going to a new place, and even visiting a website. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site. Also, to really put the pressure on, you only have about 7 seconds to make that great first impression with your website before the average visitor decides whether or not they’re going to stay or boun...

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today.  But, you might ask, which is more important? The answer? Both can be key to your strategy. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other. The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. People use social media to discover answers to questions they haven't yet thought of....

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If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve. This is what we call brand management . Creating a brand is thrilling, but it’s not enough. As your business scales, grows, changes, and succeeds, your brand must follow suit. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. Shall we dive in? What is brand management? Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. While branding is the process of building your brand , brand management is the process of monitoring and maintaining it. Your brand is a living, breathing thing...

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