Mike_Stelzner
How to Plan a Social Media Collaboration 😁✨ https://t.co/eMssbQjJyg by @marshaldcarper via @smexaminer — Michael A. Stelzner (@Mike_Stelzner) December 31, 2018
Posts
9 Reasons for Leaving Your Last Job That Hiring Managers Will Completely Understand
Out of all the questions hiring managers can potentially ask you during an interview, “Why did you leave your last job?” could be one of the hardest to answer. To effectively answer this question, you need to frame your response in a way that shows hiring managers that you know what's important to you and how to handle less than ideal situations. But you also don’t want to sound ungrateful for the opportunities you had in your previous role, or come off like you're still bitter about how you left things with your last employer. It can be challenging to explain why you decided to leave your last position without throwing your old company under the bus. But if answered thoughtfully, this question can help you highlight your flexibility and self-awareness. To help you nail this question at your next interview, we rounded up nine reasons for leaving your last job that hiring managers will completely understand. And even if you’ve only worked in your current role for a short amo...
What Does Allyship Mean?
Research has shown more inclusive companies have a 2.3x higher cash flow per employee, and are 1.7 times more likely to be innovation leaders in their industry. Increasing sales, while driving innovation -- who doesn't want that? Undoubtedly, inclusion is critical for your company's success and long-term growth. But inclusion can't happen without allyship -- and yet, many of us still aren't sure what "allyship" means. I have a sticker on my laptop that reads, "Ally is a verb". I got it recently at an Allyship panel hosted here at HubSpot. It's a daily reminder for me that being an ally is continuous action -- not just a label. To ensure a workplace culture in which employees feel included and valued, it's critical you learn what allyship means, and how you can become an ally. Allyship Allyship is the lifelong process in which people with privilege and power work to develop empathy towards another marginalized group's challenges o...
How to Do A/B Testing: A Checklist You'll Want to Bookmark
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running an A/B test -- sometimes called a split test. A/B testing can be valuable because different audiences behave, well, differently. Something that works for one company may not necessarily work for another. In fact, conversion rate optimization (CRO) experts hate the term "best practices" because it may not actually be the best practice for you . But A/B tests can also be complex. If you're not careful, you could make incorrect assumptions about what people like and what makes them click -- decisions that could easily misinform other parts of your strategy. Keep reading to learn how t...
Mike_Stelzner
Hey Paul, see https://t.co/yERB1mkDR2 and look for the episode in question. — Michael A. Stelzner (@Mike_Stelzner) December 29, 2018
