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There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online -- and you want to be able to reach them and observe their behavior where they spend the most time. But when you're growing a business, it seems like this ever-evolving landscape can quickly become overwhelming. There's already enough to do -- how are you also supposed to create, fine-tune, and maintain an agile digital marketing strategy? We've compiled a list of seven digital marketing strategies that marketers can adapt to help their teams and businesses grow, as well as a crash course on the meaning of digital strategy and marketing campaigns. Then, grab your free collection of digital content marketing templates at the end of this post. What is digital marketing strategy? Your digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online ma...

Glad to join your run 😀 — Michael A. Stelzner (@Mike_Stelzner) November 1, 2018

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Welcome one, welcome all to November 1st -- and to another recap of the month's top Google news items. What You Missed Last Month in Google 1. New Measures for User Data Control Until recently, Google users would have to visit a separate account settings page to clear their search history. Now, the company says, that data can be accessed directly from the search page, via a hamburger menu that appears above the query bar. Source: Google After tapping on this menu option, users can view recent search activity, and choose what to delete -- their searches over the past hour, or all search activity. On this same page, users can also access privacy settings for voice search, as well as those pertaining to ad personalization. Next year, Google says, these easy-to-access data controls will roll out to Maps and other Google products. Read more >> 2. "No Robocalls, Please" Google made waves in May when it announced Duplex : its new Assistant that's (artificially...

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"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need 1. Messenger Has a New Look Facebook announced last week that it will soon roll out Messenger 4: the latest edition of its instant messaging platform that, among other new features, will be more personalized and easier to navigate. Source: Facebook Instead of its current nine tabs, Messenger 4 will only have three: chats, people, and discover. Plus, the company says, it's added new personalization features to group chats (like customizable dialogue bubble colors), while also keeping features like bill-splitting and games. Messenger says the changes will roll out incrementally. Read full announcement >> 2. Apple's New iPad Pro and MacBook In addition to releasing iOS 12.1 yesterday, Apple held a special event to debut the the la...

As a job seeker, you can often expect to speak with an HR professional before moving onto interviews with employees within the department for which you're applying. It's critical you prepare well for your HR interview. Oftentimes, a company uses their HR department to screen candidates and decide which candidates are most qualified to move forward in the interview process. But an HR professional has different goals when interviewing than your direct hiring manager does. While your hiring manager will ask questions specific to the role, the HR professional is interested in gaining broader insights regarding culture fit and whether you demonstrate the company's values. I spoke with Alexa Matthews, a recruiter here at HubSpot, who pointed out some additional benefits to the screening process -- "It's an opportunity for a great first impression. In the first call, a candidate can often convey things that are not written on their resume. We take that information so t...

How to Combine Facebook Ads and Email Marketing for Better Conversions 💻 🙌 https://t.co/QR6cbpk9GQ by @rand0wens via @smexaminer #facebookads #facebookmarketing — Michael A. Stelzner (@Mike_Stelzner) October 31, 2018

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which of their habits led to success -- and which didn’t -- they could improve their efficiency, effectiveness, and productivity at work. The same logic applies to teams and project management. If your team follows a process while working on a project, you’re more likely to develop products or services that effectively solve your customers’ problems. The waterfall methodology is one of the most widely-used software development processes in project management, and it's  r ooted in logic and sequence . So if you want to leverage a proven process for your project management efforts, read on. The Waterfall Model The waterfall model is a process for software development. It’s a linear-sequential life cycle model, which means you need to complete each stage of the model before you can start the next stage. Since it follows a logical sequence of...

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You gotta go to #SMMW19 Lori — Michael A. Stelzner (@Mike_Stelzner) October 31, 2018

Yea she is in the most recent episode — Michael A. Stelzner (@Mike_Stelzner) October 31, 2018

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Website User Experience Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. In today's marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts. However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more helpful and useful. How to Improve a Website Use white space. Optimize your page speed. Use attractive calls to action. Use hyperlink differentiation. Segment key information with bullet points. Use images (wisely)....

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. That's right -- unfortunately, a lot of people still judge a book by its cover. What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains. But before we dive into the examples, let's dissect some of the best practices of homepage design. What Makes a Good Website? A good website clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here." It also resonates with your audience, has a value proposition, cal...