Bloginian

First time at the 2019 event 😀 — Michael A. Stelzner (@Mike_Stelzner) August 1, 2018

I'm attending Social Media Marketing World! Mega conference from @smexaminer https://t.co/RlF2x1t7bM #SMMW19 pic.twitter.com/7gyBRBDI2A — Michael A. Stelzner (@Mike_Stelzner) August 1, 2018

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The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?" But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. Because it's so unconventional, however, it's not the easiest concept to explain. Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices and takeaways here. We'll start with some basics around where it came from and how it works, followed by an examination of how it's been carried out successfully. What Is Guerrilla Marketing? Roots of Warfare When we hear...

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds.  Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate.  Source: Digiday The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter. Source: L2 Today, the industry's love affair with Instagram isn't showing any signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, c...