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Thanks DP — Michael A. Stelzner (@Mike_Stelzner) June 30, 2018

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You send in a stellar resume. You blow the recruiter away in the phone screen. And you wow everyone you speak with during your in-person interview. And yet, you still don’t get the job. Worst of all, you don’t know why you didn’t get it -- you either didn’t hear back at all, or received feedback so vague that it’s virtually useless (e.g. “We decided to go with another candidate who was a better fit.”) Is there anything worse? It’s incredibly frustrating when a recruiter or hiring manager doesn’t share a concrete reason why you were passed over, but if it happens to you, don’t worry. Often, there’s still a way to figure out what went wrong -- here’s how. 1. Reach Out to the Decision Maker If you have the contact info of the hiring manager, it’s best to chat with them rather than a recruiter or HR representative, says Ren Burgett, career coach and owner of 3R Coach . “An HR manager or recruiter is more likely to give you a programmed HR response such as, ‘We found a candidate that w...

Virtual reality (VR) is one of those technologies, it seems, that will be eternally "emerging." Don't get me wrong -- it's certainly becoming more of a household topic. Twenty years ago, one might only come across VR in museums, science fairs, and laboratories. Now, they're available for purchase by anyone who has an internet connection ... and the budget to pay for one. Several major tech players are trying to make VR a mainstream technology. Maybe the hardware needs to be less clunky and a wireless, lightweight headset is the answer. Or maybe the obstacle is price point -- to which Facebook's answer (to both issues) was the wireless, $199 "affordable" Oculus Go. Truthfully, I've always been a bit skeptical of VR. I remember being quite fascinated with it at a west coast science museum at the age of 13, and since then, my only real exposure to it has been by way of any VR-related news I've covered, or different demos I've tried at in...

Twitch: What Marketers Need to Know 🎮 🎙️ https://t.co/i35XaN8emC by @LuriaPetrucci via @smexaminer #twitch #marketingpodcast — Michael A. Stelzner (@Mike_Stelzner) June 29, 2018

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We have them but don’t put them in the title. At the end of each episode we mention the number — Michael A. Stelzner (@Mike_Stelzner) June 28, 2018

Creating a resume from scratch can be a pain, particularly when you have limited design experience and your resume doesn’t extend beyond Times New Roman 1-inch margins in terms of flair. You want your resume to appear professional, but you also don’t need it to look exactly the same as every other resume in the stack. Fortunately, you don’t need to attempt any tricks you learned in a Photoshop 101 class to create a sleek and attention-grabbing resume. Google Docs offers five templates with impressive design elements to help you portray a level of professionalism and originality in your resume. Even if you have the design all set, these templates provide formatting inspiration and fill-in-the-blank sections to ensure you don’t forget critical information, like your address or prior awards. Take a look at these five Google Doc resume templates to choose one best suited for your desired role, or to get some inspiration before designing your own. 1. Swiss The Swiss resume template i...

7 Advanced Facebook Advertising Tips to Improve Your Campaigns 📈 😁 https://t.co/erhY2pGAhY by @charlielawrance via @smexaminer #facebookmarketing #facebookads — Michael A. Stelzner (@Mike_Stelzner) June 28, 2018

It’s not impossible for humans and even a lot of software to do exactly what chatbots do. It’s how bots do it that matters. When we work alongside bots, they make life easier. They help us do things faster and with more efficiency. They give us more time to do “human stuff” — and do it even better. Bots don’t have to be as ubiquitous as searching the web. That’s not the point. Bots do have to carve out a space as a different but equal resource that takes humans where they want to go more easily than ever before. Chatbots can and will change business and marketing as we know it , if given a fighting chance. But right now, they must win over naysayers crying “trend!” and comparing the budding technology to channels that have had decades to develop. It’s easy to get wrong. And when we do get it right, it’s all too easy to run it utterly into the ground as we have with many marketing opportunities in the past. This time around, we’ve pledged to use this powerful element of ...

Welcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know.  It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need 1. Facebook Launches Grow : A Print Quarterly Publication for Business Leaders Despite repeated insistence from its leaders that it is not a media company , Facebook has launched a print quarterly publication in the UK --  Grow by Facebook -- which it describes as "a thought leadership platform shining a light on people, companies and trends that challenge the status quo." According to the Grow  website, a permanent online "home" for the  publication (which Facebook won't call a magazine) will launch soon, and feature content like niche brand c...

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If you’re anything like me, you love to-do lists. Heck, sometimes you love to-do lists so much, you even put completed tasks on your list just for the satisfaction of crossing them off (No? Just me?). Up until recently, I’ve been using my Google Calendar as my to-do list -- but it can get confusing, particularly when someone wants to book time with me but sees “buy salmon” already takes up most of the afternoon. Even worse, you can’t prioritize your Google Calendar to put more important tasks ahead of less important ones. Fortunately, Google offers an alternative solution: Google Tasks , a tool which enables you to create to-do lists within your email, links those tasks to your calendar, and more. Google Tasks Google Tasks lets you create a to-do list within your desktop Gmail or the Google Tasks app. When you add a task, you can integrate it into your Gmail calendar, and add details or subtasks. Tasks also enable you to drag and drop emails into your to-do list, rearrange the ord...

How to Use Instagram Hashtags for Business: A Strategy for Visibility #️⃣ 💡 https://t.co/JU9lfRuiOS by @Jenns_Trends via @smexaminer #instagrammarketing #hashtagstrategy — Michael A. Stelzner (@Mike_Stelzner) June 27, 2018

Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a  landing page . The ultimate goal of this page is to get your visitors to fill it out with contact information in exchange for a piece of content, such as an ebook. Because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it's absolutely critical that you approach them wisely. Here are the five most critical components of successful lead-capture forms. The Five Components of a Lead-Capture Form 1. The Lead Form's Positioning on the Landing Page First of all, you should make sure your form appears above the fold or easily findable on the lead-capture page. In other words, the viewer should not have to manually scroll down the page in order to see it. Visibility is important, since you want to draw the visitor’s attention to the form.  However, y...