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There's more to ecommerce website design than you might think. Everyone gets it sort of right, but not every site out there does it all -- except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design, to pre-transactional educational content, to email marketing that rarely relies on coupons. As marketers, we have to get beyond the echo-chamber of sites we personally shop with to find great examples of inbound marketing for ecommerce in action. I don't normally shop ModCloth, but many others do, and they've been highly successful. Let’s take a look at what makes ModCloth such an inbound marketing powerhouse. Homepage Design Okay, so saying they do everything well is a bit of a cop out. However, if we look at the welcome banner visitors see upon visiting the page, we see how eas...

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Glad you liked it — Michael A. Stelzner (@Mike_Stelzner) March 30, 2018

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LinkedIn Prospecting: How to Find and Connect With Future Customers 😊 https://t.co/w5yJFgGxK1 by @JohnNemoPR via @smexaminer #linkedin #smm — Michael A. Stelzner (@Mike_Stelzner) March 30, 2018

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Think of a really good print advertisement you've seen lately. What did you like about it? Chances are that while the content of that ad was important, the design played a big role in drawing you in. It's important to think of your resume like an advertisement to job recruiters. Writing a standout resume goes beyond the content you put in there -- the format plays an important role, too. To recruiters, it speaks volumes about how you collect your thoughts and organize your ideas. So you'll want to make sure it's easy to read, easy to understand, and easy to digest. That means choosing the right sizing for your headers, picking the right fonts, bolding and italicizing where appropriate, and so on. Get 10 free marketing resume templates right now. To learn how to format a resume properly, check out the infographic below from Resume Templates 101 . Then, under this infographic, see an example list of things a great resume format includes to truly stand out from the oth...

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Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Last year, Facebook came under fire when it was revealed that it had been weaponized by foreign actors to spread misinformation and divisive content in hopes of influencing the 2016 U.S. presidential election. Facebook published a transcript of today's remarks, where VP of Product Management  Guy Rosen indicated the network would be focusing on four core areas of election protections: "Combating foreign interference" "Removing fake accounts" "Increasing ads transparency" "Reducing the spread of false news" Here's a look at the work Facebook says it's doing in each area. 1. "Removing Fake Accounts" This might be the most complex and far-reaching area where Facebook will be putting new efforts into place. In order to ...

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Facebook announced yesterday that it will be shuttering Partner Categories: the product that allows third-party data providers to supplement advertisers with targeting information directly through Facebook. In the announcement, Facebook noted that "this is common industry practice," but will still shutter the product to "help improve people’s privacy on Facebook." Source:  Facebook For Facebook and marketers alike, the announcement is what  ProPublica reporter  Julia Angwin called "a big deal." Here's what's going on -- and why it matters. Where Facebook Advertisers Get Their Data Prior to these recent changes, advertisers on Facebook had a few primary sources of user data that they could use for targeting purposes, including data that Facebook itself has from what users provide on their profiles, as well as their activity on the network. It's not entirely unlike what's available in your downloadable Facebook data archive file, whic...

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When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial, or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics into your strategy, you can remove some nonessential costs and dedicate your budget to deeper, more longterm plays. In fact, we suggest some of these methods regardless of your budget. To help you spread the word about your business without breaking the bank, we’ve compiled 14 ways to get advertising for free. Ways to Get Free Advertising Use Google My Business to Optimize for Local Search Check Out Yext Write Guest Posts for Other Blogs Answer Quora Questions Publish Content on LinkedIn Offer to Do Interviews on other Business’s Podcasts Promote Your Website on Your Email Signat...

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What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Sustained use of black hat SEO techniques is likely to damage your presence in search engines rather than improve it. If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. They want people ...

New Facebook Advertising Research for Marketers 💻 https://t.co/cQv2Ve7Evj by @JohnathanDane via @smexaminer #facebookads #socialmediamarketing — Michael A. Stelzner (@Mike_Stelzner) March 29, 2018

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Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online. In 2018, ecommerce is more popular than ever before. For many people, it has replaced brick-and-mortar stores as the preferred way to shop. Mobile devices have greatly contributed to the rise of ecommerce: it’s estimated that mobile will account for 70% of all ecommerce traffic by the end of this year alone. Social media sites like Facebook have further helped ecommerce gain popularity. Facebook reported an advertising revenue of $9.16 billion in the second quarter of 2017 (which is a 47% increase since the second quarter of 2016), and 87% of Facebook’s overall advertising revenue comes from mobile devices. As social media sites merge with ecommerce platforms like Shopify, more people will begin integrating ecommerce into their daily shopping habits. Ecommerce isn’t going anywhere, and it’s only going to keep getting bigger: According to Digital Commerce 360 , ecom...

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Thanks much — Michael A. Stelzner (@Mike_Stelzner) March 28, 2018

Thanks 😀👍 — Michael A. Stelzner (@Mike_Stelzner) March 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. The announcement , penned by Facebook's VP and Chief Privacy Officer  Erin Egan  and  VP/Deputy General Counsel  Ashlie Beringer, led with an acknowledgment of how confusing the privacy tools were previously -- with a claim that the new updates "have been in the works for some time" but were prompted by "the events of the past several days." Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. These changes will be made "in  the coming weeks," the announcement said -- and when I re-downloaded the Facebook mobile app (the latest version available on iOS after the announcement was published), I didn't see the updates described and illustrated in this morning's statement.  That said, here's what Facebook...