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Posts
Latest Instagram Update Lets You Schedule Posts in Advance
Although the exact day and time you post content to Instagram matters less than it used to -- since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age -- it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product. Because not many people are scrolling through Instagram, it gets fewer likes and comments than your average post. Instagram’s algorithm interprets this as the post is less appealing than your typical content, so it’s displayed to a smaller percentage of your network. For this reason, it’s a good idea to figure out when your followers are most active and post on those days and times. (Need a tool for this? Try Iconosquare or Squarelovin .) While having this information is useful, you do have to wait -- poised over your phone or computer -- for the specific hour to strike. I don’t know about you, but I prefer the “set ...
2 Simple Frameworks That Will Make You a Better Storyteller
As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people from even trying. But here’s the thing: we don’t have to be Hemingway to be good at stories. Storytelling is part of what makes us human. If you have human DNA, you’re built to tell a story. Unfortunately, some of us give up on our storytelling ability too early. But even if you’re not a professional storyteller, there are a couple of storytelling frameworks that can help you bridge the gap. The two frameworks discussed below will help you regain some storytelling confidence, and start telling engaging stories in business and in life. The Hero’s Journey See if you can guess what story this is. We have a hero who starts in humble beginnings and answers the call of adve...
Mike_Stelzner
Discover how to use your Facebook cover image to generate clicks that convert into leads 🖼️ https://t.co/XNl4E3uvWr by @TheDigiterati #facebookmarketing #contentmarketing — Michael A. Stelzner (@Mike_Stelzner) January 31, 2018
The Ultimate Social Media Holiday Calendar for 2018 [Resource]
Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media. From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share conten...
