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13 Email Examples That Totally Nailed Personalization
If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox. It starts to feel like a chore, because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus . To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click 1) OpenTable As you may have gathered from my bio, there are few things in life that bring me as much joy as a remarkable meal. That's why OpenTable is one of my...
20 Creative Agencies You Should Follow on Instagram
Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their latest work and highlight their accomplishments. W hile there probably aren't that many CMOs who troll Instagram looking for their next agency partner, there is little competition and even more opportunity to make it your agency's platform of choice for attracting new talent and clients -- a differentiator when it comes to that next visual campaign. If you are looking for some inspiration or just want some "inside" looks at a few agencies, then check out this ultimate -- yet not exhaustive -- list of ad agencies to follow on Instagram: 20 Creative Agencies To Follow on Instagram 1) Huge: @hugeinc This meticulously curated Instagra...
What Makes People Distrust Your Business? [Infographic]
Here's the thing: Many, many businesses are perfectly trustworthy -- including yours, we hope. But in a world of events like headline-making data breaches, how do you get customers to see you that way? Let's have a look at microbusinesses as a starting point. While most of them don't account for major, household names, according to Paychex , they comprise over 75% of private-sector employers in the U.S. -- and more than one in every 10 U.S. jobs. In other words: These small-to-midsize businesses are, if you'll excuse the schmaltz, at the very core of a major economy. But the term "bootstrapping" is used so frequently within their world for a reason. When microbusinesses are first starting out, and if they maintain smaller teams, resources can be limited. There might not be a major PR firm to construct professional messaging, for example -- the messaging that screams, "We are a trustworthy brand!" In that case, how do these businesses build tru...