Mike_Stelzner
Two episodes back — Michael A. Stelzner (@Mike_Stelzner) June 1, 2017
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Mike_Stelzner
Thanks Michael - We did an episode on FB ads strategy recently. Did you catch it? — Michael A. Stelzner (@Mike_Stelzner) June 1, 2017
Mike_Stelzner
NEW: The #Facebook Algorithm Demystified: How to Optimize for News Feed Exposure https://t.co/ukBPh39I64 by @paulramondo via @smexaminer http://pic.twitter.com/HNIiDqJhlg — Michael A. Stelzner (@Mike_Stelzner) May 31, 2017
YouTube SEO: How to Optimize Videos for YouTube Search
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word. Eleven years later, that's no longer the case -- a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That last part -- video -- continues to be on the rise. According to the 2017 State of Inbound , marketers named video as a huge disruptor. "I mostly write content right now," one respondent said, "but I'm afraid it may begin to diminish more and more with video." And with the rise of other content formats comes the need to optimize them for search. One increasingly import...
What Makes Content Go Viral? 3 Experts Weigh In
When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked three content marketing experts to weigh in on what they think makes some content super-popular while other content goes straight to the internet graveyard. Drawing from their own knowledge and experience, they share their perspectives below. Learn what they think sets viral content apart. What Makes Content Go Viral? We all have opinions on what types of content go viral: a soundless social video, a data-backed explainer, a perfectly timed newsjack. But no matter the format, it ultimately comes down to emotion. Does the story make you feel enraged, inspired, understood? With everything you create you have to ask: If this scrolled by on my newsfeed, would I care? If th...
May Social Media News: The Fight Over the Disappearing Message Continues
In life, there are a few certainties: death, taxes, and Facebook. This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement. Instagram Stories have millions more users than Snapchat, but Snapchat has the advantage of entrenchment with millennials. In fact, 35% and 46% of Snapchat users can't be reached on Facebook or Instagram, respectively. Snapchat versus Instagram isn't all that's new in the social media world this month. The list isn’t exhaustive, but you can expect to learn the major highlights -- what was launched, what changed, and what these stories could mean for marketers. 13 of the Biggest Social Media News Stories This Month Snapchat News 1) Snapchat launched new features. Snapchat launched a ton of brand-new feature...
Mike_Stelzner
NEW: Visual Content and #SocialMedia Marketing: New Research https://t.co/y4ZG8HHf2f by @Mishikraz via @smexaminer http://pic.twitter.com/73KmUqNnVw — Michael A. Stelzner (@Mike_Stelzner) May 30, 2017
How to Communicate Effectively at Work With Your Boss
Do you feel like you and your boss are on the same page most days of the week? If you nodded "yes" emphatically, that's fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree. As a marketer, it's imperative to communicate effectively with your boss to avoid this executive divide. I wanted to create communication rules that all marketers can follow, so I went straight to the source for some answers and talked to my own boss. I interviewed Rick Kranz about effective communication with his marketing team. He has more than 30 years of business management experience and was more than willing to share his opinions with us. Read on for his thoughts and key takeaways about communication strategies between managers and employees. 8 Rules for Communicating With Your Boss 1) Start with the...
7 Leadership Resources for Any Stage of Your Career
Learning some things in life is relatively straightforward. Take knitting, for example -- that's typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive. Learning to lead others, on the other hand, isn't so linear. There's always the option to pick up a leadership book or turn to articles on the topic to get started, but a start is all it will be. You've got to read, listen, ask questions, put things into practice, make mistakes, and course-correct -- only then, you might be at a "good enough" level. But everyone has to start somewhere, and if you're looking to embark on a leadership development path, you might also be looking for some of the best materials to help you along the journey. We've got you covered -- below are some of our favorite podcasts, tools, tips, and resources to become a better leader. ...
How to Turn Your Marketing Team Into Your Agency's Best R&D Department
Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests -- and not just because I'm always hungry (which I am). I do it because I would never want to serve something new to my guests that I can't be sure actually tastes good. How can I confidently stand there and say to my friends and family, "Go ahead and try it! You'll love it!" when I have no idea what it's really like? I bet you probably do this with new recipes, too. But if your agency doesn't use a similar process when it introduces new products or services to clients, you could be leaving them with a bad taste in their mouths. If you're going to sell your clients on something new, you've got to have a solid understanding of how it works, how well you can deliver it, and what the impact on the clients will be. You can't confidently recommend a product or service to your clients if you don't know what it's like. And what's t...
Mike_Stelzner
@PASmithjr @TheSalesLion Marcus is the real deal — Michael A. Stelzner (@Mike_Stelzner) May 30, 2017
Mike_Stelzner
@PASmithjr @TheSalesLion Thanks Al — Michael A. Stelzner (@Mike_Stelzner) May 29, 2017
Mike_Stelzner
NEW: #Facebook Mobile Video: What Marketers Need to Know https://t.co/4sHxnz6n0Q by @MariSmith via @smexaminer http://pic.twitter.com/I0bNawjH3B — Michael A. Stelzner (@Mike_Stelzner) May 29, 2017
7 of the Coolest YouTube Banners We've Ever Seen
When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence. But how do they do it? We’ve all seen design work that inspires us, but can have a bad habit of not taking it any further than that. What makes something like a strong YouTube banner so great? And how can you create your own gorgeous channel art? To answer those questions, we found seven of our favorites that inspire us, and explain why we love them. What Makes a Good YouTube Banner? Dimensions A YouTube channel banner will take on differe...