Mike_Stelzner
@webflutter Thanks — Michael A. Stelzner (@Mike_Stelzner) April 30, 2017
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Mike_Stelzner
8 Key Steps for a Successful Instagram Takeover https://t.co/Tdkr7LA2FE via @agorapulse — Michael A. Stelzner (@Mike_Stelzner) April 28, 2017
Mike_Stelzner
NEW: #Facebook Marketing: Why It Is Time to Rethink Everything https://t.co/FZe3SslSME by @MariSmith via @smexaminer http://pic.twitter.com/dE3jqiJ8cf — Michael A. Stelzner (@Mike_Stelzner) April 28, 2017
April Social Media News: AR on Facebook, Ads on Snapchat & More
April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. This is good news for marketers: Social media platforms are making it easier to do your job well. The tricky part will be figuring out where your audience wants to hear from you most, and where to best spend your time and resources producing and promoting content. We're here to help. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. S...
9 Link Building Email Outreach Templates That Actually Work
Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. Inbound links back to your website play an important role in achieving your inbound marketing goals. They also require strategy and diligent work to come by. I would know -- I worked very hard to earn inbound links for a long time. Whether you're just starting out with inbound link building or you're getting fatigued by nobody replying to your outreach emails, I wanted to help you out. I've created nine different templates for killer outreach emails that you can borrow and adapt for your own link building strategy. What Is Link Building? Before we dive into the templates, let's quickly...
Mike_Stelzner
What Type of Content Marketing Gets the Most Social Shares? https://t.co/SlzHjoc6eC by @JayBaer — Michael A. Stelzner (@Mike_Stelzner) April 27, 2017
Mike_Stelzner
Would you like to have free access to ask me anything about podcasting? This is your chance! Details at https://t.co/kqHFkdOOVQ http://pic.twitter.com/FpU2ReFONC — Cliff Ravenscraft (@cliffeotc) April 27, 2017
Mike_Stelzner
NEW: How to Create a Social Media Marketing Content Plan in 7 Steps https://t.co/G4BW2iptiR by @WarrenKnight via @smexaminer http://pic.twitter.com/P5HJ5ZVV8o — Michael A. Stelzner (@Mike_Stelzner) April 27, 2017
5 Essential Skills Marketers Need to Succeed This Year [Infographic]
The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can't forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of skills. Where do you need to excel -- content creation, social media, web analytics, or all of the above ... and more? Relax. In a perfect world, it would be possible to constantly maintain all of these skills at an expert level. But in reality, it's okay -- and helpful -- to prioritize. The question remains, however: What skills do marketers need the most to both keep up with the industry, and be good at their jobs? Luckily, the infographic below from TEKsystems outlines five crucial skills -- largely digital ones -- that marketers need to succeed this year: Digital Advertising Social Marketing Website Design/Development...
6 Cover Letter Examples That Got Something Right
Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!” That’s often followed by depression, and the idea that one is simply just unhireable. Then, there’s acceptance: “This is awful, but I have to keep trying, anyway.” But we have good news. It is possible to have a little fun with your job search -- and maybe even make yourself a better candidate in the process. The magic, it turns out, could be in your cover letter. It may be true that 63% of recruiters have deemed cover letters "unimportant," but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here...
Why Agencies That Conduct Market Research Grow Faster
You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions ... Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants and needs, the state of your competition, and your place in the marketing ecosystem and pecking order. Make no mistake -- market research for your own firm is no purely-academic exercise. Think of it this way: the better you know your audience, the more easily you can turn prospects into clients. Incredible as it may seem, most professional services firms, including marketing agencies, don’t know their audiences as well as they should. As a result, they’re missing out on opportunities to gain more clients and get more business out of current ones. So why don’t more marketing firms do research? Well, because many think, for some reason, their clients are ...
