Bloginian

When you start an online business, there are thousands of questions that need answering. How much money do you really need to  start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them? You’ll quickly find that coming up with the idea for a new business is the easy part. Actually executing on that idea is where it gets interesting. Execution is what differentiates a great thinker from an entrepreneur. Everyone wants more visitors, more qualified leads, and more revenue. But starting a business isn’t one of those "if you build it, they will come" situations. In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. We’re here to gui...

@iDylanRobertson @buffer scheduling posts is not an issue. Republishing the same thing often is — Michael A. Stelzner (@Mike_Stelzner) March 1, 2017

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How to Use Social Listening to Find Qualified Sales Leads https://t.co/drX5vDgpuB @sproutsocial — Michael A. Stelzner (@Mike_Stelzner) February 28, 2017

"Mediocre content will hurt your brand more than nothing at all." - @JoePulizzi https://t.co/JuYXJ4EWWY #SMMW17 http://pic.twitter.com/rFYtQ4bYL0 — Michael A. Stelzner (@Mike_Stelzner) February 28, 2017

@heatherheuman thanks Heather — Michael A. Stelzner (@Mike_Stelzner) February 28, 2017

@nancesays thanks Nancy 😀 — Michael A. Stelzner (@Mike_Stelzner) February 28, 2017

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NEW: 23 Cool Tools for #SocialMedia Marketers https://t.co/wiPpRbEUbG by @Mike_Stelzner http://pic.twitter.com/5arbrx9Ako — Michael A. Stelzner (@Mike_Stelzner) February 28, 2017

We spend a lot of time on social media sites -- globally, it’s around two hours per day . But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month 1) The Washington Post starts curating content for Snapchat Discover. The Washington Post announced it would become Snapchat's first editorial partner to provide breaking news updates on the platform. The Post will publish multiple times per day as headlines brea...

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Sometimes, it seems like keeping up with a search engine's algorithm is like learning a new language. Only, it's a language that keeps updating over time and changing with things like technological advances, evolving topic interests, and constant improvements to user experience. And often, it seems like those changes are quiet -- like there's no way to find out about them unless you, say, subscribe to a blog that keeps you in the loop. While many marketers make the time to do that -- which is great -- there are days, weeks, and months when constantly keeping up with Google's algorithm is a task that gets pushed to the wayside. But SEO is more important than ever, and has many implications for inbound marketing, especially as mobile usage continues to rise . It's not just about traffic anymore. SEO and its accompanying algorithm updates are soup-to-nuts measures of user experience. But what pieces of the user's experience are reflected in these algorithm chan...

The success of a marketing agency isn't just tied to what you do (and do well) but also to the services you don't provide. The services we're going to discuss today are -- in our judgment -- firmly in the "don't" column. They're either paths that have already been well-trodden by other big players, obsolete tactics that are starting to lose relevance, or services that don't fit well into the modern marketing playbook. If you're thinking of adding any of the following four services in 2017, it might be time to change up your agency's approach this year. 5 Services Your Agency Shouldn't Offer in 2017 1) Facebook Killed the Video Ad Video is touted as an excellent way to engage customers and convert leads, but it can also be relatively expensive and inconvenient to produce. If you agency hasn't yet made the leap into video production, consider your next move carefully -- investing in digital video capabilities is a high-risk, high r...

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