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Mike_Stelzner
NEW: #Periscope Live 360 Video: This Week in #SocialMedia https://t.co/hLZXHboLvd by @graceduffy http://pic.twitter.com/v8nV9e8k3i — Michael A. Stelzner (@Mike_Stelzner) December 31, 2016
Mike_Stelzner
NEW: #Periscope Live 360 Video: This Week in #SocialMedia https://t.co/hLZXHboLvd by @graceduffy http://pic.twitter.com/e13hz3DgFj — Michael A. Stelzner (@Mike_Stelzner) December 31, 2016
Mike_Stelzner
@JimMacLeod @SMExaminer awesome Jim! — Michael A. Stelzner (@Mike_Stelzner) December 31, 2016
Mike_Stelzner
@tiffanychang410 @PatFlynn thanks so much 😀 — Michael A. Stelzner (@Mike_Stelzner) December 31, 2016
Mike_Stelzner
7 Practical Tips for #SocialMedia Success in 2017 https://t.co/PvqPtU9EPO via @jenns_trends — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
Mike_Stelzner
@anitakirkbride @PatFlynn sweet — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
Mike_Stelzner
How Often Should I Post on #Instagram ? https://t.co/55ihpGFIVE via @agorapulse — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
Mike_Stelzner
Well said @cesarabeid ! https://t.co/GgB36vOpFr — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
Mike_Stelzner
NEW: How to Build Raving Fans in Unconventional Ways https://t.co/DEDTdZ0lX3 by @PatFlynn #podcast http://pic.twitter.com/ffITa4vD7i — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
How to Build Self-Confidence After a Bad Month: 8 Helpful Tips
When you've had a really bad day, the last thing you want to do is spend the night figuring out how to rebuild for the next. Now, imagine if it were an entire month. Your energy is sapped. You might even feel defeated. And the last thing you feel is confident. Getting up and trying again seems like an ordeal -- one that requires a lot more effort than you feel like making. But you have to. When we've experienced a prolonged period of negative events, one of the biggest challenges is regaining your personal morale to go back and give it another shot. That's true of dating, and it's true of negative fallbacks at work. We're here to discuss the latter -- and we've got some ideas for how you can get your professional groove back. So if you've had a tough month and you're not feeling so positive, chin up -- we've got a whole collection of tips to get you back on your feet. 8 Tips for Rebuilding Self-Confidence After a Bad Month 1) Talk to your mana...
Mike_Stelzner
Can't make it to San Diego for Social Media Marketing World? Get a Virtual Ticket for $400 off now! https://t.co/qJq8ghuq5p #smmw17 http://pic.twitter.com/ySMXITOm7L — Michael A. Stelzner (@Mike_Stelzner) December 30, 2016
Mike_Stelzner
10 Amazing Ways to Use #Facebook Messenger Rooms to Build Your Business https://t.co/xIYVBDrFJj via @anitakirkbride — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
Tomorrow is your last chance to save $460 on the biggest conference for social media marketers! https://t.co/7dbYlVzAdP #smmw17 http://pic.twitter.com/68nUoaa6BM — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Forget Networking: Become a Connector
No matter how far you advance your career, networking is likely never going to be something you enjoy. And for the introverted among us, it can feel like we’re being forced back into those endless icebreaker exercises we had to do at corporate retreats while we were coming up. So, let’s stop. Wait, what? You read that correctly. Let’s stop networking. Instead, let’s start connecting and helping. When you start looking at networking as a way to help people, it gets a lot easier. Remember what Jim Rohn once said: “If you help enough people get what they want, inevitably you get what you want.” Here’s how you do it. Be Approachable Networking and industry meet-and-greets are inherently uncomfortable, even for the extroverted out there. Thankfully, as someone who has already worked her way up the ladder, you are now the connection people hope to gain. This means that, while you are getting your bearings, you can let people come to you. This is far easier than trying to force you...
Mike_Stelzner
37 Big Data Case Studies with Big Results https://t.co/ijxva615MO via @markwschaefer — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@dogoodpodcast @darrenrowse make it happen - you’ll be glad you did — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@MatteoSaeed I think $297 is an amazing deal for online learning of 100 hours of content or so. But depending where you are it’s costly — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@JimMacLeod @SMExaminer thanks Jim - I will have a look — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
Catch ALL the #smmw17 sessions at your convenience without any travel expenses--> Get a Virtual Ticket & save $400! https://t.co/qJq8ghuq5p http://pic.twitter.com/kl7oNhiSy7 — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@dogoodpodcast @darrenrowse glad you liked it — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@MatteoSaeed I hear you. It’s not for everyone — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
@pablodimeglio hey Pablo. Thanks for your inquiry. I no longer do public speaking — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
NEW: How to Create a #Pinterest Showcase for Your Business https://t.co/QGiaVRx8D1 by @kristihines http://pic.twitter.com/pvwXkPSMvf — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
The Science Behind the Most Popular Infographics of 2016
What makes people want to share an infographic? Is it a certain color scheme that catches the eye? Do certain formats work better than others? Or, in the end, is it all about the content? At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Those were things like word count, size, colors used, format, and topic. Here's what we found after analyzing over 200 infographics -- and takeaways on how you can apply these insights to your own infographics, making them more shareable. 10 Factors Behind the Most Popular Infographics of 2016 1) Most Popular Industries Infographics were once used to simplify complex topics with the sole purpose of educating the viewer. Now, they're seen...
10 Marketing Insights for 2017 From Gary Vaynerchuk, Ann Handley & More [Infographic]
Looking for a marketing strategy that'll give you that extra leg up in 2017? While it’s always helpful and entertaining to spend hours absorbed in the blog posts, webinars, and podcasts from your favorite marketing influencers, there’s not always time for that. And with January 1 just a few short days away, you need to finalize your plans -- fast. So in addition to all that content, why not look at what your favorite influencers are actually doing themselves ? When I went to HubSpot's INBOUND event last month, that was my goal. Before I even got to Boston, my coworkers and I started planning who we wanted to learn from. We made a list, we checked it twice, and we set out to learn from the best. Guess what? It paid off. While there, we spoke to some of the smartest people in inbound marketing and found out what marketing strategies they’re excited to use more in 2017. That’s not to mention what we learned in their talks and sessions. Check out the infographic below fo...
Scope Creep Is Killing Your Bottom Line: Here's How to Prevent It
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's a frustrating situation, for sure, but the damage goes beyond that -- it's also hurting your bottom line. Scope creep is the ever-lurking monster under the bed for marketing agencies. A recent Deltek study on agency workflows , for instance, found that nearly 40 percent of agencies exceed their budgets because of scope creep. It whittles away at your profitability, and when you're constantly handing out a dozen or more revisions, it also sets unrealistic expectations for your clients. If left unchecked, it can mean less time for your agency to grow its business. Of course, there's a fine line between providing good service to your clients -- which sometimes does require going above and beyond -- and flat-out gi...
Mike_Stelzner
Can't make it to San Diego for Social Media Marketing World? Get a Virtual Ticket for $400 off now! https://t.co/qJq8ghuq5p #smmw17 http://pic.twitter.com/HU9XWFk3nc — Michael A. Stelzner (@Mike_Stelzner) December 29, 2016
Mike_Stelzner
How To Use #Instagram Stories to Market Your Product https://t.co/yOZdph8x97 by @mike_gingerich — Michael A. Stelzner (@Mike_Stelzner) December 28, 2016
Why Your Company Might Need a Content Audit
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit. At one point the Microsoft.com website had 10 million pages of content but 3 million of them had never been visited. By removing unnecessary and irrelevant content, Microsoft made its customers much happier and learned what type of content works in attracting consumers. And all of that happened by conducting a content audit. 5 Reasons for a Content Audit There are a variety of reasons that a company might need a content audit. Here are some of the problems that plague companies because of the lack of a content audit. Lots of Traffic Coming in But Not Many Qualified Leads Here’s a scary stat: one-third of B2B market...