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10 Steps to Master Your Social Media Analytics https://t.co/kMpdPnHOye — Michael A. Stelzner (@Mike_Stelzner) November 30, 2016

5 Reasons Companies Need to Hire a #SocialMedia Manager https://t.co/G8jqdvDVjS by @Jenns_trends — Michael A. Stelzner (@Mike_Stelzner) November 30, 2016

@JoelCapperella thanks Joel for being a cool dude — Michael A. Stelzner (@Mike_Stelzner) November 30, 2016

@JoelCapperella hey Joel, I would not promote your posts with the #SMMW17 hash tag as it’s not how people use our event hashtag. — Michael A. Stelzner (@Mike_Stelzner) November 30, 2016

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NEW: 7 Tips for Improving Online #Sales Using #SocialMedia https://t.co/MbYcpfAv51 by @iconiContent #marketing http://pic.twitter.com/AYR3eYayYJ — Michael A. Stelzner (@Mike_Stelzner) November 30, 2016

One average, Facebook is home to 1.18 billion daily active users  -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy.  For brands,  posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. T...

Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply ? While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role. If you’re an interviewer, this is where the phone interview can come in handy. Instead of taking time to coordinate an in-person interview, a phone interview requires only a few minutes of your time and can quickly and easily determine if the candidate is qualified for the role. Hireology produced the following infographic to review questions you should -- and shouldn’t -- ask in a phone interview to decide if a candidate should move forward in the recruiting process . Check it out below to sharpen your phone interview skills. What questions do you always make sure to ask during a phone interview? Share with us in the comments below...

Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion . Because of this growing demand everyone is jumping on the bandwagon and offering VR production as part of their services. I get it – as an integrated marketing agency with an in-house video production department, becoming a virtual reality agency was a natural next step for us, so we sent the team on training, hired in specialists and acquired the kit we needed.   We’ve learned loads on our long VR journey; it truly is a different beast to 2D and takes some serious skills to tame. We’ve outlined 7 important differences to help you prepare for your own VR adventure – consider them c...

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword -- such as "yoga" -- begin to diminish. But as it turns out, that's not the end of the world. These days people are actually conducting more specific, conversational queries -- think: "how do I teach myself yoga?" -- to get the information they're looking for, faster. Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. The result? An increased number of long-tail keyword variations that are regularly searched within a topic. Jackpot. But with more topic opportunities on the table, how can you be sure that you're going after the right ones? To help you avoi...

Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time.  "You'll never need to learn shorthand because you'll type all your notes," she explained. And as it turns out, she was right. These days, many of us have traded in our mechanical pencils and fancy notebooks in favor of laptops to ensure that our every word is perfectly spelled and neatly tucked away in “the cloud.” It wasn't until I attended a Bold Talk at INBOUND  2014 about note-taking that I put much thought into the difference between writing and typing notes. In his session -- " The Pencil and the Keyboard: How The Way You Write Changes the Way You Think " --   New York Times Magazine writer Clive Thompson explained why handwriting is better for taking notes and remembering big-picture thinking, while typing is bette...

Love it or hate it, data is essential to any agency professional's existence. And where there's data, there's reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have to increasingly become proficient with it. As clients have become more knowledgeable and demanding about reporting, their analysis and insights expectations have become higher. This adds additional stress to agency teams trying to manage more data, more frequently, and from more media sources. Data analysis can often seem like a painful burden, and marketers today are either avoiding it, or going crazy trying to make sense of the data overload by purchasing reporting tools to solve their problem. This leads us to wonder how the Marketing Marys and Analytics Annies of the agency world are solving their own marketing data reporting problems. With the sheer number of data sets to analyze, decipher and review, the life of marketing reporting analyst is becoming ever more complex. So how are a...

Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience that all writers -- amateur or professional, aspiring or experienced -- know and dread. And of all times for it to occur, it seems to plague us the most when trying to write an introduction. I mean, you already have a blog post you want to write. Can't you just dive in and write it? Why all the pomp and circumstance with this dag-blasted introduction? Here's the thing -- intros don't have to be long. In fact, we prefer them to be quite quick. They also don't have to be so difficult, but they do have to exist. They prepare the reader and provide context for the content he or she is about to read. Let's break down exactly how to write an introduction that's short, effective, and relatively painless. And if you're ever having trouble churning out those intros, come back here and re-read this formula to lift yourself out of that writing rut. How to Write a Good Introduction: 3 Com...