When you think of driving leads for your agency or business online, what comes to mind? I bet it's the usual suspects -- SEO, paid search, content marketing -- all of which are important and can be fantastically profitable. But what if you could build something new to give your clients an advantage? Building your own tools can help bring in a serious influx of leads for your agency. When I say "tool", that doesn't mean you have to build an enterprise level piece of software -- a tool can be anything that provides value to your target audience. Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer . These tools offer prospects a free service, and in return, your agency identifies qualified leads. For example, HubSpot’s Website Grader has been used over 4 million times . But Why Should You Build Your Own Tools? Upon first thinking of building a tool, many people are put off for various reasons: ...