Mike_Stelzner
Save $200 on a Virtual Ticket--Learn from the pros w/o the costs of travel? https://t.co/sxre4GkOHa #smmw16 http://pic.twitter.com/6kCzPe0DqD — Michael A. Stelzner (@Mike_Stelzner) March 31, 2016
Posts
Introducing HubSpot's P.E.T. Program: Taking 'Office Dogs' to a Whole New Level
Here at HubSpot, there’s one thing we love above all else: Dogs. A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite. Beyond being popular, this program also gets big results: Our research revealed a 278% uptick in employee satisfaction when HubSpotters were within a 10-foot radius of a dog. What's more, data from a third-party, double-blind study showed that not only were these results true for dogs, but they also held true for all animals. We’ve taken these insights and rolled them into our latest, groundbreaking employee perk: Productive Employee Things -- better known as the P.E.T. Program. We believe in healthy, productive, and happy employees. And we’re committed to this -- even if that means anteaters roaming the halls, parrots nesting in the kitchen, or awkward turtles in our marketing meetings. In short, HubS...
Mike_Stelzner
13 Awesome Apps for Marketing Your Business on #Instagram https://t.co/gBSnWBUcAT by @latergramme — Michael A. Stelzner (@Mike_Stelzner) March 31, 2016
Mike_Stelzner
How to Build a Peer Network to Increase Your Social Reach https://t.co/QBxUwZiiub by @gchicago http://pic.twitter.com/HWq87NWXiv — Michael A. Stelzner (@Mike_Stelzner) March 31, 2016
How to Motivate Yourself When You're Absolutely Exhausted
Off days. We all have them from time to time. Maybe you didn't sleep well the night before, or perhaps you're working on a project that isn't particularly exciting. Or maybe there's no viable explanation at all, and you're just straight up not feelin' it that day. First of all, that's OK. We can't be on all the time. Motivation is an ebb and flow: We all have periods of high energy where productivity comes easily, as well as periods of low energy where your work doesn't come so easily. But alas ... unless we're physically ill, we're all expected to show up at work and get our work done regardless of how tired we are or how "meh" we're feeling. It's times like these when we need to find that motivation within ourselves. The next time you're feeling exhausted, unmotivated, or lethargic at work, try one or a few of these 10 ways to get motivated again. 10 Ways to Get Motivated When You're Exhausted 1) Just get ...
Increasing Audience ROI with Personalization
Traditional monetization channels are getting tougher and tougher for publishers to tap into. The reason? Consumer behavior is fundamentally changing, and now more than ever before, attention spans are scatterbrained. With every moment spent on smartphones, tablets, or computers at work, readers find themselves exposed to more content options that they have time to process. That’s why it’s critical that media companies invest in quality vs. quantity: if you want to attract a high-value audience, your content needs to be high-value too. This perspective is the ‘smoking gun’ that publishers need to build new, high value revenue channels. Just as much as you don’t like fighting against noise for your audience’s attention, your audiences don’t like to deal with media brands that are clamoring for their time. That’s where personalization enters the picture . When your content is tailored and relevant to the audiences you’re trying to reach, you’ll see a strong lift to your media brand--...
Why Your Ecommerce Promotions Fail
When planning giveaways, discounts, coupons, promotional events, and any other special pricing for your ecommerce company, you’re probably already counting your profits in your head. Then, you run across a blog like this one that says ecommerce promotions just don’t work. What are you supposed to believe? Well, let’s first consider what you want to get out of your latest promotion. If you’re just looking for a high number of sales conversions, then you’re set . If you’re looking for loyal customers who will come back time and again, then you’re setting yourself up to fail. Why? Let’s consider a few facts. Lowering the Perceived Value When you can lower the price of a product just to get it out the door, your customers start to wonder just how valuable that item is. For instance, if you can slash your prices to 50% on a particular handbag design, only to jack the prices back up two days later, anyone who encountered the lower price will forever more believe that’s what your product ...
How to Customize Your Facebook Page: 7 Tips and Tricks
As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel. But in a world where 40 million+ small businesses have Facebook Pages , simply creating a Page won't guarantee you much in the way of results. In order to attract and engage your target audience, you need your Facebook Page to stand out from the sea of sameness. Download our free guide here to learn more about how you can customize your Facebook Page. To help you get started, we put together this list of seven tips and tricks you can use for customizing your company's Facebook Page. 7 Ways to Create a Custom Facebook Business Page 1) Claim Your Custom URL First things first: If you haven't already, head to th...
