WPP Finishes 2015 as Most Prolific Acquirer in Media, Marketing Industry

-
There were 1,105 deals in marketing technology, mobile, digital media, ... included a significant increase in digital media deals as well as a surge in deals ... private-equity firm Vista Equity Partners and social media company Twitter.

from Social Media Marketing

Comments

Post a Comment

Popular posts from this blog

The Ultimate Guide to Website Development (for Marketers)

-
Image
Since the 1990s, few things have remained timeless societal staples like Friends , Pokémon , Britney Spears, and the internet. Seriously. Lots of things have come and gone, but these guys have stuck around, rolled with the Y2K punches, and integrated themselves into our society. ( Pokémon Go or a new Britney Spears Vegas residency , anyone?) Yet nothing has said “I’m here to stay” like the internet. From dial-up and AOL everything to Chrome and IoT , the ~*interwebs*~ have completely infiltrated our lives. Learning about web development is kind of like drinking from a fire hose. Google “coding,” and you’ve turned the hose on full blast. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. It’s by no means a comprehensive manual. In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a develope...
Read more

February Social Media News: Weather on Facebook, SNL on Snapchat & More

-
Image
We spend a lot of time on social media sites -- globally, it’s around two hours per day . But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup. This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. 10 of the Biggest Social Media News Stories This Month 1) The Washington Post starts curating content for Snapchat Discover. The Washington Post announced it would become Snapchat's first editorial partner to provide breaking news updates on the platform. The Post will publish multiple times per day as headlines brea...
Read more