Best Social Media Campaigns The Empire TV Show

Best Social Media Campaigns, The Empire TV Show
The Empire TV show had one of the best social media campaigns of all time.  The show proves that preparation is the key to success.  Fox developed a marketing plan that lasted for months before the show aired.  Here are some lessons we can learn from the show's social media marketing success.

Develop a Platform for Others to Create
Anyone trying to determine how to use social media for marketing should look no further than the Empire TV show's marketing on Instagram, Twitter and Facebook.  On these platforms, the show did not focus on promoting Empire, instead they focused on promoting Fox's Next Empire Artist Contest, a singing competition whose winner will be featured on the show.

Best Social Media Campaigns The Empire TV Show

Interact and Engage with Your Followers

The show proves that using social media for marketing is not about convincing someone to make a purchase, it's about engaging with your followers.  As seen in the image above, the Empire TV series uses social media to show followers how much they are appreciated.

Create a Community

Adding a purpose to your social media content strategy is a vital step in building your company's digital presence.  When using social media for marketing focus on creating a community not just an audience.  Fox has created numerous communities through the show's wide variety of stars.

Keep on Pushing

If your realize that your approach is not working, don't panic, simply re-evaluate your social media content strategy to make it more effective.  Fox wouldn't allow a failed social media tactic discourage them because they understand that they have the opportunity to follow-up with more digital content.  do not become discouraged, instead create more content and try it again.

When you are all out of ideas regarding how to use social media for marketing simply head over to one of the Empire TV show's social media accounts and take notes!