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Mike_Stelzner
Discover 5 social sharing tools for teams 👩💻 https://t.co/9pslWnWFbw by @cynthialive #socialsharing #smm http://pic.twitter.com/1CvymW7PMJ — Michael A. Stelzner (@Mike_Stelzner) August 31, 2017
What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan -- "It's toasted" -- to differentiate the brand from its competitors. Now, we definitely aren't advocating for smoking cigarettes (or many of Draper's health choices ). But fictional or not, you can't deny the memorability and catchiness of that tagline. It's easy to recognize good copywriting when you see it, but there are actually several characteristics that really separate outstanding writing from the rest of the pack. Want to know them? Read on below to find out. 6 Good Copywriting Examples From Real Brands 1) It tilts your perspective. Sometimes, all a message needs to break through is a slight shift
10 of the Best Ads from August: The Eclipse, Sugar, and the Worst Voice Assistant Ever
Advertisers got creative in August, experimenting with the increasingly popular six-second ad format, contributing to the buzz surrounding the solar eclipse, and building a mountain of sugar in Times Square. Let's take a look at some of the last great ads of summer 2017: 10 of the Best Ads from August 1) SafeAuto Say hello to the world's worst voice assistant: a stylish wooden box named Fârnhäan. In a brutally funny take down of our growing fascination with artificial intelligence, insurance company SafeAuto developed a vaguely German-accented AI device who always gets it wrong -- very wrong. In a series of 30-second spots, Fârnhäan flubs question after question, with hilarious results. "Fârnhäan, what's in baklava ?" one man asks. Fârnhäan responds: "Sugar, cabbage, pickles, and just a touch of toothpaste for color." Who knew? 2) KIND On August 22, healthy food manufacturer KIND dumped 45,000 pounds of sugar on Times Square to demonstrate h
How to Create 30 Days Worth of Instagram Posts in One Day
Did you know that 50% of Instagram users follow a business , and 60% actually use Instagram to learn about a product or service? In fact, there are currently over 700 million Instagram users, and that number is expected to reach the one billion user milestone by the end of 2017 . How's that for a potential audience for your business? Instagram is one of the fastest growing social networks out there -- and with good reason! Businesses and individuals alike love connecting with each other through the image-dedicated platform by sharing inspiring images and videos with their communities. For the marketers behind those brand Instagram feeds, it's important to keep your audience engaged and loyal to your brand to really take advantage of the expanding network. Unfortunately, keeping your audience engaged is no easy feat. It requires constantly coming up with new ideas and creating a variety of content pieces to post every single day. At HubSpot, our social media team works
Mike_Stelzner
Discover 5 simple tactics to increase your LinkedIn engagement 📈 😁 https://t.co/mF95MFXmr0 by @espirian #LinkedIn #socialmedia http://pic.twitter.com/nFbDdKHoIm — Michael A. Stelzner (@Mike_Stelzner) August 30, 2017
